UpvotePartners
Crypto, web3 & DeFi specialists

The web3 marketing agency built on Reddit

Ads are restricted and traditional agencies turn you down. We build your visibility where crypto actually happens: the Reddit communities where holders do their due diligence, the top of Google and AI answers (ChatGPT, Perplexity).

🔥 Very limited spots

Your future users are already talking in these communities

r/CryptoCurrencyr/CryptoMarketsr/Bitcoinr/ethereumr/defir/solanar/web3r/altcoin
The problem

Web3 is the industry traditional marketing refuses

Restricted ads, suspended accounts, agencies that decline, an audience burned by scams: crypto projects stack every acquisition handicap. Meanwhile, decisions are made inside communities, and AI engines draw their answers from them.

Traditional acquisition

The reality of paid in crypto

  • Google Ads and Meta Ads restricted or banned for crypto depending on markets
  • Ad accounts suspended without notice, even compliant ones
  • Traditional marketing agencies refuse web3 projects
  • An audience burned by scams that no longer believes any promise
  • Overpriced KOLs and influencers with unverifiable results
  • Invisible in ChatGPT and Perplexity when people ask about projects in your category
Our system

Reddit + GEO for web3

Crypto's native channel

  • Presence in the communities where holders do their due diligence
  • Your threads ranking at the top of Google for your target queries
  • Your brand cited by ChatGPT, Perplexity and Google AI Overviews
  • Credibility built in public: the only currency that matters in crypto
  • Visibility that compounds and survives cycles: threads stay up, bull or bear
  • No dependency on an ad account or an influencer
Our method

Reddit: crypto's birthplace, still its judge

Your future users are already on Reddit. They check a protocol's reputation, compare exchanges and ask for opinions before investing. Our method turns those discussions into an acquisition machine.

Step 1

Mapping your communities

We identify the subreddits and queries where your future users are already searching: platform comparisons, due diligence, questions about your category.

Step 2

Authentic Reddit content

Our warmed-up accounts with real karma join the discussions and mention your project naturally, respecting each community's rules. Zero shilling.

Step 3

Google rankings

Google loves Reddit threads: they rank at the top of the results for your market's queries, right where your ads are not allowed to show.

Step 4

AI citations (GEO)

ChatGPT, Perplexity and Google AI Overviews rely heavily on Reddit. Your project enters their answers whenever someone asks about your category.

The result: acquisition nobody can switch off

No ad account to get suspended, no influencer deal to renew. An organic presence on Google (SEO), inside AI engines (GEO) and in the communities where crypto makes its decisions.

Industries

Every vertical of web3

Each vertical has its own communities and codes. The common thread: everything runs on credibility, and credibility runs on Reddit.

DeFi protocols & L2s

TVL follows trust. We install your protocol in the discussions where users evaluate the security, the team and the seriousness of a project before depositing funds.

Exchanges & wallets

"Which exchange should I use" and "which wallet is safe" get asked on Reddit every single day, and AI engines repeat the answers. We position your platform there.

Gaming & NFT

Web3 gamers live inside communities. We build your game's or collection's presence where mints and recommendations are decided.

Crypto casinos

Paid is doubly closed: gambling AND crypto. It is our historical specialty, with a dedicated offer on our iGaming marketing agency page.

Matéo Drouillard, founder of UpvotePartners
Founder

Matéo Drouillard

GEO pioneer · 30+ Reddit campaigns

Matéo founded UpvotePartners after several years spent building his own projects.

While looking for high-trust inbound acquisition channels able to convert better than traditional ones, he became an early student of Reddit and the new AI-powered discovery surfaces.

Working with brands from the most ad-restricted industries (iGaming, crypto, fintech), the conclusion became obvious: when paid is closed, Reddit and AI visibility become the first acquisition channel available.

An engineer by training, he combines a data-driven approach with constant monitoring of search engine and LLM research to understand how brands become visible in Google and AI answers.

LinkedIn
Pricing

Web3 marketing: a visibility target guaranteed by contract

While your competitors burn their treasury on KOLs, we install your project in the discussions where holders decide, and in the AI answers they actually query.

Starting at

€3,000 /month

6-month minimum commitment

A visibility target tailored to your category and your markets, guaranteed by contract

  • A monthly target set together and written into the contract
  • Pro-rata refund if the target is not reached
  • Strategic posts and targeted comments published from our established accounts
  • Your threads at the top of Google, your brand cited by ChatGPT, Claude, Perplexity and Gemini
  • Monthly performance report and strategy call

🔥 Very limited spots. We only take a few clients at a time.

Guaranteed result

The monthly target is set together and written into the contract. If it is not reached by the end of the commitment, you get a pro-rata refund of the gap.

*subject to contract terms

Still not sure Reddit works for web3?

Click a button and ask the AIs directly whether Reddit is a good marketing channel for a crypto project.

Ask ChatGPT Claude Ask Claude Perplexity Ask Perplexity

Everything about web3 marketing.

Google and Meta rank crypto among the most restricted categories: per-country certifications, limited formats, banned-product lists that change regularly, and accounts suspended without notice, even compliant ones. Many traditional marketing agencies simply refuse web3 projects to avoid dealing with that risk. The result: paid is an unstable and expensive channel for crypto, when it is available at all.

Everything. Shilling is throwaway accounts spamming a token's name, and crypto communities detect it within seconds, with devastating effects on the brand. Our approach is the opposite: accounts with real history and karma, contributions with genuine value, and your project mentioned in context when it is relevant. No bots, no astroturfing, no price promises. Crypto credibility is built, not bought.

Reddit is the historical heart of crypto. It is where the communities were built, and it is still where holders do their due diligence: opinions on a protocol, the security of an exchange, the seriousness of a team. Those threads rank at the top of Google and feed AI answers. When someone asks ChatGPT what your project is worth, the answer largely comes from what is being said on Reddit.

The opposite. In a bear market, attention is cheaper: less noise, fewer projects communicating, higher-quality communities. The organic visibility you build during the bear is exactly what captures the massive flow of users when the bull returns. The threads and AI citations you build today will still be there in 12 months, unlike a paid campaign.

Yes, it is actually one of our specialties, at the crossroads of two industries where paid is closed. We have a dedicated offer for crypto casinos and iGaming, with a views target guaranteed by contract. See our iGaming marketing agency page for details.

The first posts go live within 21 days, after an account warm-up phase. The first threads rank on Google within 4 to 8 weeks, and the first AI citations usually appear within 2 to 3 months. Then the channel compounds: a thread published today keeps generating visibility for months.

We track: Google rankings of your Reddit threads, the number of times your brand is cited in AI answers (ChatGPT, Perplexity, Claude, Gemini), your share of voice against competitors, post engagement (upvotes, comments, traffic) and the signups or leads generated. You receive a detailed performance report every month, plus a strategy call.

Our plans start at 3,000 EUR/month with a 6-month minimum commitment, because organic channels compound over time. The monthly target is set together, written into the contract, and you get a pro-rata refund if it is not reached. We always start with a free audit of your current visibility.