UpvotePartners
Crypto, web3 & DeFi specialists

The web3 marketing agency built on Reddit

Ads are restricted and traditional agencies turn you down. We build your visibility where crypto actually happens: the Reddit communities where holders do their due diligence, the top of Google and AI answers (ChatGPT, Perplexity).

🔥 Very limited spots

Your future users are already talking in these communities

r/CryptoCurrencyr/CryptoMarketsr/Bitcoinr/ethereumr/defir/solanar/web3r/altcoin
The basics

What does a web3 marketing agency actually do?

A web3 marketing agency builds credibility in communities that punish hype on sight. Paid promotion is half closed and fully distrusted here: the big ad platforms restrict crypto, and the audience reads a sponsored post as an exit scam signal.

Reddit is where that audience actually talks. r/CryptoCurrency, r/ethereum and r/defi debate protocols in public, and those threads rank on Google when someone checks whether a project is legitimate. AI engines then quote them, because Reddit is the source they cite most.

So the work is not buying attention. It is earning a mention in the threads and the AI answers people read before they connect a wallet. Credibility here is built in public, one answer at a time, and it survives the next market cycle.

The problem

Web3 is the industry traditional marketing refuses

Restricted ads, suspended accounts, agencies that decline, an audience burned by scams: crypto projects stack every acquisition handicap. Meanwhile, decisions are made inside communities, and AI engines draw their answers from them.

Traditional acquisition

The reality of paid in crypto

  • Google Ads and Meta Ads restricted or banned for crypto depending on markets
  • Ad accounts suspended without notice, even compliant ones
  • Traditional marketing agencies refuse web3 projects
  • An audience burned by scams that no longer believes any promise
  • Overpriced KOLs and influencers with unverifiable results
  • Invisible in ChatGPT and Perplexity when people ask about projects in your category
Our system

Reddit + GEO for web3

Crypto's native channel

  • Presence in the communities where holders do their due diligence
  • Your threads ranking at the top of Google for your target queries
  • Your brand cited by ChatGPT, Perplexity and Google AI Overviews
  • Credibility built in public: the only currency that matters in crypto
  • Visibility that compounds and survives cycles: threads stay up, bull or bear
  • No dependency on an ad account or an influencer
Our method

Reddit: crypto's birthplace, still its judge

Your future users are already on Reddit. They check a protocol's reputation, compare exchanges and ask for opinions before investing. Half the job here is not getting thrown out before you have said anything at all.

Step 1

Finding the threads that tolerate a mention

r/CryptoCurrency bans self promotion and only tolerates mentions inside its daily threads, Daily Discussion and Skeptics Discussion. r/ethereum allows neither price talk nor promotion. We map those windows before anything else, sub by sub, with their karma and account age thresholds.

Step 2

A longer warm-up, then a signed explanation

Those thresholds are the highest of any vertical we cover, so the warm-up runs longer and costs more here than anywhere else. What lands afterwards is not a brand mention, it is a technical explanation posted under a real identity. AMAs get cleared with the mods before they are announced. Zero shilling.

Step 3

Ranking where the ads are gated

Crypto ads are not banned, they are gated: Google requires per country certification for exchanges and wallets, Meta requires written authorisation upfront. Saying it precisely already sets you apart from everyone repeating that crypto ads are banned. Reddit threads rank with none of that friction.

Step 4

What AI keeps about a protocol

AI engines lean heavily on Reddit, critical threads included. The Skeptics culture forces you to meet the objection head on instead of routing around it, and that is what ends up quoted back. The real question is how those discussions surface when someone asks an LLM about a protocol.

The result: a presence nobody can suspend

No ad account to get suspended, no influencer deal to renew. An organic presence on Google (SEO), inside AI engines (GEO) and in the communities where crypto makes its decisions.

Industries

Every vertical of web3

Each vertical has its own communities and codes. The common thread: everything runs on credibility, and credibility runs on Reddit.

DeFi protocols & L2s

TVL follows trust. We install your protocol in the discussions where users evaluate the security, the team and the seriousness of a project before depositing funds.

Exchanges & wallets

"Which exchange should I use" and "which wallet is safe" get asked on Reddit every single day, and AI engines repeat the answers. We position your platform there.

Gaming & NFT

Web3 gamers live inside communities. We build your game's or collection's presence where mints and recommendations are decided.

Crypto casinos

Paid is doubly closed: gambling AND crypto. It is our historical specialty, with a dedicated offer on our iGaming marketing agency page.

Matéo Drouillard, founder of UpvotePartners
Founder

Matéo Drouillard

GEO pioneer · 30+ Reddit campaigns

In crypto, Matéo stopped measuring output in posts. Burning an account on r/CryptoCurrency over a karma threshold costs more than waiting three extra weeks, so the warm-up runs longer here than on any other vertical, and it is budgeted that way from day one.

He founded UpvotePartners while looking for high-trust inbound acquisition channels. An engineer by training, he hit the same constraint on fintech, prediction markets and iGaming: get accepted before you get heard.

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Pricing

Web3 marketing: a visibility target guaranteed by contract

While your competitors burn their treasury on KOLs, we install your project in the discussions where holders decide, and in the AI answers they actually query.

Starting at

€3,000 /month

4-month minimum commitment

A visibility target tailored to your category and your markets, guaranteed by contract

  • A monthly target set together and written into the contract
  • Pro-rata refund if the target is not reached
  • Accounts taken through a long warm-up, cleared for the subs that enforce thresholds
  • Your threads at the top of Google, your brand cited by ChatGPT, Claude, Perplexity and Gemini
  • Monthly performance report and strategy call

🔥 Very limited spots. We only take a few clients at a time.

Still not sure Reddit works for web3?

Click a button and ask the AIs directly whether Reddit is a good marketing channel for a crypto project.

Ask ChatGPT Claude Ask Claude Perplexity Ask Perplexity

Everything about web3 marketing.

Google and Meta rank crypto among the most restricted categories: per-country certifications, limited formats, banned-product lists that change regularly, and accounts suspended without notice, even compliant ones. Many traditional marketing agencies simply refuse web3 projects to avoid dealing with that risk. The result: paid is an unstable and expensive channel for crypto, when it is available at all.

Everything. Shilling is throwaway accounts spamming a token's name, and crypto communities detect it within seconds, with devastating effects on the brand. Our approach is the opposite: accounts with real history and karma, contributions with genuine value, and your project mentioned in context when it is relevant. No bots, no astroturfing, no price promises. Crypto credibility is built, not bought.

Reddit is the historical heart of crypto. It is where the communities were built, and it is still where holders do their due diligence: opinions on a protocol, the security of an exchange, the seriousness of a team. Those threads rank at the top of Google and feed AI answers. When someone asks ChatGPT what your project is worth, the answer largely comes from what is being said on Reddit.

The opposite. In a bear market, attention is cheaper: less noise, fewer projects communicating, higher-quality communities. The organic visibility you build during the bear is exactly what captures the massive flow of users when the bull returns. The threads and AI citations you build today will still be there in 12 months, unlike a paid campaign.

Yes, it is actually one of our specialties, at the crossroads of two industries where paid is closed. We have a dedicated offer for crypto casinos and iGaming, with a views target guaranteed by contract. See our iGaming marketing agency page for details.

Longer than elsewhere, on purpose. r/CryptoCurrency enforces some of the strictest karma and account age thresholds on Reddit, so our accounts go in after roughly two months of warm-up, because a burnt account does not come back. After that it moves fast: threads rank on Google within 4 to 8 weeks and AI citations land within 2 to 3 months. The calendar follows your protocol milestones, mainnet, published audit or TGE.

We track: Google rankings of your Reddit threads, the number of times your brand is cited in AI answers (ChatGPT, Perplexity, Claude, Gemini), your share of voice against competitors, post engagement (upvotes, comments, traffic) and the signups or leads generated. You receive a detailed performance report every month, plus a strategy call.

Our plans start at 3,000 EUR/month with a 4-month minimum commitment, because organic channels compound over time. The monthly target is set together, written into the contract, and you get a pro-rata refund if it is not reached. We always start with a free audit of your current visibility.