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GEO Agency: Get your brand mentioned in AI answers

We are a GEO agency (Generative Engine Optimization) that uses Reddit as the primary lever to get your startup cited in AI responses. More visibility in LLMs = more qualified leads, on autopilot.

Limited spots, 3 slots remaining this month

Join the Startups using Reddit as an acquisition channel

What is GEO?

Generative Engine Optimization: the new SEO

A GEO agency (Generative Engine Optimization) is a provider specialized in optimizing a brand's visibility within responses generated by AI engines: ChatGPT, Perplexity, Claude, Google AI Overviews and Bing Copilot. Unlike SEO which targets Google's 10 blue links, GEO targets the conversational responses that AIs deliver directly to users.

In practice, when a prospect asks ChatGPT "what is the best tool for [your category]?", our job is to make sure your brand appears in the response. It's a fundamental shift: from "being found when someone searches" to "being recommended when someone asks."

According to a Gartner study (2026), 62% of B2B buyers now use an AI assistant to evaluate solutions before any sales contact. Companies absent from these responses are losing a growing share of their market, often without even realizing it.

62%
of B2B buyers

use AI to research solutions before purchasing (Gartner, 2026)

Reddit
AI's #1 source

LLMs cite Reddit disproportionately because it's human-verified content

3x
more organic leads

vs paid channels, AI visibility compounds over time with no marginal cost

Comparison

GEO vs SEO: what's the difference?

SEO and GEO don't oppose each other, they complement each other. Our approach leverages Reddit to boost both simultaneously. Here's what sets them apart:

Traditional SEO GEO (our approach)
Goal Rank in Google's 10 blue links Get cited in AI conversational responses
Target engines Google, Bing (traditional search) ChatGPT, Perplexity, Claude, Google AI Overviews, Bing Copilot
Result format Clickable link to your site Direct mention of your brand in a text response
Main signal Backlinks, on-page content, technical Mentions in high-trust sources (Reddit, forums, expert articles)
Time to results 3-12 months depending on competition 2-3 months for first AI citations
Compounding effect Rankings fluctuate with Google updates AI citations persist and accumulate over time
Success metric SERP position, organic traffic Number of AI citations, AI share of voice, leads via AI discovery

Why does our Reddit strategy cover both? When we publish a Reddit thread mentioning your brand, it ranks on Google (SEO benefit) AND gets indexed by LLMs that cite it in their responses (GEO benefit). This dual mechanism is what makes Reddit the most effective channel in 2026. One investment, two visibility channels that compound over time.

The problem

Your competitors are cited by AI. Not you.

Every day, thousands of B2B buyers ask ChatGPT and Perplexity for recommendations. If your brand isn't in those responses, you're invisible to a growing share of your market. And unlike a page of search results, an AI answer rarely offers a second opinion: the shortlist it hands over is usually the shortlist the buyer works from.

Without a GEO strategy

What happens to most startups

  • Invisible in AI-generated responses
  • Competitors capture AI-sourced leads
  • No control over AI recommendations
  • SEO alone is no longer enough
  • Missing the AI search shift
  • Paying more and more for ads
Our system

With our GEO system

Measurable results

  • Cited by ChatGPT, Perplexity and Claude
  • Recurring qualified leads via AI citations
  • Proactive positioning of your brand in LLMs
  • SEO + GEO: visible on Google AND in AI responses
  • First-mover advantage in your category
  • Organic visibility that compounds over time
Our method

Reddit is AI engines' #1 source

Reddit threads are human-verified content, ranked by the community. That's exactly what LLMs cite first, and Google has been ranking those same threads at the top of its results since 2024. Our method leverages both at once to get your brand into AI responses.

Step 1

Reddit content creation

We create authentic Reddit content mentioning your brand in the right subreddits.

Step 2

Google ranking

Posts get upvoted and rank on Google (Reddit has dominated SERPs since 2024).

Step 3

AI indexation

AI engines crawl and index these high-trust Reddit discussions.

Step 4

Automatic AI citations

Your brand gets cited when a prospect asks the AI about your category.

Result: double visibility

Your Reddit threads rank on Google (SEO) AND get cited by AIs (GEO). One channel, two growth levers. Discover how our Reddit agency strategy works.

Our advantage

Why Reddit is the best GEO lever

1. LLMs over-index Reddit in their sources

Language models like GPT-4, Claude and Gemini were trained on datasets that heavily include Reddit content (via Common Crawl and direct agreements like the 2024 Google-Reddit partnership at $60M/year). Reddit represents a disproportionate share of training data because it's conversational content, verified by the community through the upvote system, and structured in question-answer threads. That's exactly the format AIs reproduce.

2. Google ranks Reddit at the top of SERPs since 2024

Since the 2024 Google Helpful Content Update, Reddit threads systematically rank in the top 5 for informational and recommendation queries. Google considers Reddit as an authentic "first-hand experience" source. AI engines like Google AI Overviews and Perplexity use the Google index as a primary source, so a Reddit thread ranking well on Google is automatically visible to AIs.

3. Reddit discussions cite brands by name

When a Reddit user recommends a tool or service, they cite the exact brand name in a conversational context. AIs learn this association and reproduce it. If multiple Reddit threads positively mention your brand in the context of your category, AIs will systematically include you in their recommendations. This is exactly what we orchestrate.

4. Reddit's unique compounding effect

Unlike ads that stop when you cut the budget, a Reddit thread published today will continue to be crawled and cited for months, even years. AIs continuously re-index popular Reddit discussions. Each new post creates an additional signal that reinforces your presence. After 6 months, you've built a permanent AI visibility asset that your competitors can't quickly replicate.

Client results

What our clients actually get

Anonymized results from clients we work with. Metrics are measured through our AI citation tracking dashboard.

B2B SaaS, HR Tool

Duration: 4 months

AI citations

0 Cited in 4/5 ChatGPT responses in the category

Organic leads

2/month 18/month via AI + Reddit discovery

Ranked threads

0 12 threads in Google's top 5

Fintech, B2B Payments

Duration: 3 months

AI share of voice

0% 35% in their category

Reddit → Site traffic

0 +2,400 qualified visitors/month

Cost per lead

€180 (ads) €22 (organic Reddit/AI)

Data from real campaigns managed by UpvotePartners. Client names are anonymized for confidentiality.

Mateo Drouillard, founder of UpvotePartners
Founder

Mateo Drouillard

GEO pioneer in France · 30+ B2B Reddit campaigns

Mateo created UpvotePartners after noticing a phenomenon in 2023: brands mentioned positively on Reddit were systematically appearing in ChatGPT responses. Since then, he has helped over 30 B2B startups with their AI visibility strategy via Reddit, collectively generating thousands of citations in responses from major LLMs.

A specialist at the intersection of Reddit, SEO and generative AI, Mateo is one of the pioneers of GEO in France. His approach combines a deep understanding of Reddit communities with a data-driven methodology for tracking AI citations.

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Pricing

Our GEO agency pricing

Starting at

€3,000 /month

Minimum 4-month commitment

A target we define together, written into the contract. If it's not reached, you get a pro-rata refund.

Very limited spots. We only accept a few clients at a time.

Not convinced yet? Ask the AI directly

Click a button and discover why Reddit can (or can't) be a powerful acquisition channel for your startup.

Ask ChatGPT Claude Ask Claude Perplexity Ask Perplexity

Everything you need to know about GEO.

GEO is the practice of optimizing your brand's visibility in AI-generated responses (ChatGPT, Perplexity, Claude and Google AI Overviews). Unlike traditional SEO which targets Google rankings, GEO ensures your brand gets cited when users ask an AI for recommendations in your category. It's the next evolution of online visibility.

Reddit is the #1 source that AI engines cite. Reddit threads are human-verified discussions, ranked by the community, not marketing content. LLMs like ChatGPT and Perplexity cite Reddit disproportionately. Plus, Google ranks Reddit threads at the top of SERPs since 2024, and AI models use the Google index as a primary source. A strong Reddit presence = visibility on Google AND in AI responses.

Most clients start seeing their brand mentioned in AI responses within 2-3 months. First posts go live within 31 days. Reddit content compounds over time: a thread published today can generate citations for months as AI models continuously re-index popular Reddit discussions. We require a minimum 4-month commitment because GEO is a channel that compounds.

We measure: the number of AI citations your brand receives on ChatGPT, Perplexity, Claude and Google AI Overviews; your share of voice in AI responses vs competitors; Reddit post performance (upvotes, comments, traffic); SEO positions of your Reddit threads; and qualified leads generated through organic AI discovery. Each month, you receive a detailed GEO performance report.

SEO optimizes for Google rankings (blue links). GEO optimizes for AI-generated responses (ChatGPT, Perplexity, etc.). Our Reddit strategy boosts both simultaneously. Reddit threads rank on Google (SEO) AND get cited by AI engines (GEO). You get double visibility from a single channel. SEO alone is no longer enough as more and more users are shifting to AI search.

Our approach is 100% organic and compliant with Reddit guidelines. We don't spam, don't use bots, and don't make promotional posts. We create genuinely valuable content that naturally mentions your brand in context. Our accounts are warmed up for weeks, build real karma, and authentically participate in communities. In 3+ years of operation, we've never had a client brand negatively impacted.

Traditional SEO is still relevant, but it no longer covers the entire buying journey. In 2026, a growing share of B2B buyers start their research in ChatGPT or Perplexity, not Google. If you're only visible in blue links, you're missing out on this new channel. UpvotePartners positions you on both fronts simultaneously: Google visibility (through Reddit threads that rank) AND citations in AI responses.

GEO is particularly effective for B2B SaaS companies, tech tools, professional services, and any category where buyers do comparative research before purchasing. If prospects are likely to ask an AI 'what is the best [your category]?', then GEO is relevant for you. We offer a free audit to evaluate your brand's GEO potential before any commitment.

Our services start at 3,000 euros per month, with a minimum 4-month commitment because GEO is a channel that compounds over time. The target is defined together and written into the contract, with a pro-rata refund if it is not reached. Compared to paid ads, the cost per lead with organic GEO is 3 to 8 times lower in the medium term.