UpvotePartners
Casino, iGaming & crypto specialists

The iGaming marketing agency built on Reddit

Paid is closed for iGaming. We build your visibility where ads can't go: the Reddit communities where your players hang out, the top of Google and AI answers (ChatGPT, Perplexity). Millions of views, on a channel nobody can shut down.

🔥 Very limited spots

Your players are already talking in these communities

r/gamblingr/onlinegamblingr/pokerr/sportsbookr/slotsr/CryptoMarketsr/PredictionMarketsr/RoadTo1Millionr/blackjack
The problem

iGaming is the industry where paid no longer works

Ad restrictions, suspended accounts, email deliverability at rock bottom: iGaming operators lose a massive share of their acquisition budget in channels that can be shut down overnight. Meanwhile, casino discussions are exploding on Reddit and inside AI engines.

Traditional acquisition

The reality of paid in iGaming

  • Google Ads and Meta Ads restricted or banned depending on markets
  • Ad accounts suspended without notice, even compliant ones
  • Marketing emails landing in spam: deliverability near zero
  • Affiliates: huge commissions and zero control over your brand
  • CPA exploding on the few channels still open
  • Invisible in ChatGPT and Perplexity when people ask about your category
Our system

Reddit + GEO for iGaming

The channel that never gets cut

  • Presence in the Reddit communities where your players already hang out
  • Your threads ranking at the top of Google for your target queries
  • Your brand cited by ChatGPT, Perplexity and Google AI Overviews
  • No dependency on an ad account that can vanish overnight
  • Visibility that compounds: every thread keeps working for you for months
  • First-mover advantage: almost no operator works this channel seriously
Our method

Reddit: the acquisition channel iGaming underuses

Your players are already on Reddit. They compare platforms, ask for recommendations and share their experiences in massive communities. Our method turns those discussions into an acquisition machine.

Step 1

Mapping your communities

We identify the subreddits and queries where your future players are already searching: platform comparisons, user experiences, questions about your vertical.

Step 2

Authentic Reddit content

Our warmed-up accounts with real karma join the discussions and mention your brand naturally, respecting each community's rules.

Step 3

Google rankings

Google loves Reddit threads: they rank at the top of the results for your market's queries, right where your ads are not allowed to show.

Step 4

AI citations (GEO)

ChatGPT, Perplexity and Google AI Overviews rely heavily on Reddit. Your brand enters their answers whenever someone asks about your category.

The result: acquisition nobody can switch off

No ad account to get suspended, no budget starting from zero every month. An organic presence on Google (SEO), inside AI engines (GEO) and in the communities where your players make their decisions.

Industries

Every vertical of iGaming

Paid channels are restricted for the whole industry. Our system works for each vertical, with its own communities and queries.

Online casinos

Player acquisition through casino communities and the comparison queries your ads cannot touch. Durable visibility in the markets where you are licensed.

Crypto casinos

Paid is doubly closed for you: gambling AND crypto. Reddit is the heart of crypto communities, and it is where your users compare platforms.

Sports betting & sportsbooks

Betting communities are among the most active on Reddit. We build your presence there while your competitors fight over overpriced affiliate deals.

Prediction markets

Polymarket, Kalshi and the new prediction platforms live on Reddit and X. We install your brand in the discussions and AI answers of this emerging vertical.

Matéo Drouillard, founder of UpvotePartners
Founder

Matéo Drouillard

GEO pioneer · 30+ Reddit campaigns

Matéo founded UpvotePartners after several years spent building his own projects.

While looking for high-trust inbound acquisition channels able to convert better than traditional ones, he became an early student of Reddit and the new AI-powered discovery surfaces.

Working with brands from the most ad-restricted industries (iGaming, crypto, fintech), the conclusion became obvious: when paid is closed, Reddit and AI visibility become the first acquisition channel available.

An engineer by training, he combines a data-driven approach with constant monitoring of search engine and LLM research to understand how brands become visible in Google and AI answers.

LinkedIn
Pricing

Casino & iGaming marketing: hundreds of thousands of views, guaranteed by contract

Your competitors take 500 FTDs per month with Reddit alone. The biggest gambling communities in the world are already there, including high rollers racing to the million. We make your brand part of them.

Starting at

€5,000 /month

6-month minimum commitment

A views volume tailored to your vertical and your markets, guaranteed by contract

  • A monthly views target set together and written into the contract
  • Pro-rata refund if the target is not reached
  • Your threads at the top of Google, your brand cited by ChatGPT, Claude, Perplexity and Gemini
  • Monthly performance report and strategy call
  • Performance bonus available, just like your influencer and UGC deals
Our numbers

We put your product in front of millions of players

Reddit post analytics on r/gambling, published from our accounts
Reddit analytics of the post, published from our accounts

🔥 Very limited spots. We only take a few clients at a time, and a single operator per vertical and per market.

Guaranteed result

The monthly views target is set together and written into the contract. If it is not reached by the end of the commitment, you get a pro-rata refund of the gap.

Example: a target of 300,000 views per month with 200,000 delivered, we refund the difference.

*subject to contract terms

Still not sure Reddit works for iGaming?

Click a button and ask the AIs directly whether Reddit is a good acquisition channel when ads are blocked.

Ask ChatGPT Claude Ask Claude Perplexity Ask Perplexity

Everything about casino & iGaming marketing.

Gambling is one of the most restricted categories in online advertising. Google and Meta require per-country certifications, limit ad formats and regularly suspend accounts, even compliant ones. As a result, iGaming operators lose a huge share of their budget to banned accounts, compliance costs and campaigns cut overnight. That is exactly why organic channels (Reddit, SEO, AI visibility) have become the number one acquisition lever in this industry.

Three organic levers work particularly well for iGaming: Reddit (massive, active communities discuss casinos, sports betting and crypto every day), SEO through Reddit threads that rank at the top of Google, and GEO (getting cited by ChatGPT, Perplexity and other AIs when a player or partner asks about your category). Our method combines all three: an authentic Reddit presence that feeds both Google and AI answers.

Yes. Reddit hosts very active communities dedicated to casinos, sports betting, poker and crypto casinos. What gets sanctioned is spam and aggressive promotion, not the topic itself. Our approach respects each subreddit's rules: we join discussions with real added value, build community trust, and your brand gets mentioned naturally in context. No spam, no bots, no promotional posts.

Gambling promotion is regulated and varies by jurisdiction. We only work with licensed operators and we target the markets where their activity is authorized. Our job is to grow communities and make your brand visible in discussions and AI answers, while respecting platform rules and the rules of your target markets. Every campaign starts with a scoping of target jurisdictions with you.

The first posts go live within 21 days, after an account warm-up phase. The first threads rank on Google within 4 to 8 weeks, and the first AI citations usually appear within 2 to 3 months. Then the channel compounds: a thread published today keeps generating visibility for months, unlike an ad campaign that stops the moment the budget stops.

Yes. We support the whole iGaming ecosystem: classic online casinos, crypto casinos, sports betting operators (sportsbooks) and prediction market platforms like Polymarket or Kalshi. These verticals share the same problem (restricted paid channels) and the same playing field: very active Reddit communities and AI engines that rely on them for answers.

We track: Google rankings of your Reddit threads, the number of times your brand is cited in AI answers (ChatGPT, Perplexity, Claude, Gemini), your share of voice against competitors, post engagement (upvotes, comments, traffic) and the signups or leads generated. You receive a detailed performance report every month, plus a strategy call to adjust the plan.

Our plans start at 5,000 EUR/month with a 6-month minimum commitment, because organic channels compound over time. Compare that with the reality of paid in iGaming: some of the most expensive CPCs on the market, suspended accounts, and a budget that starts from zero every month. Over the medium term, the cost per acquisition in organic is several times lower. We always start with a free audit of your current visibility.