UpvotePartners
Fintech & financial services specialists

The fintech marketing agency built on Reddit

Nobody trusts an ad with their money. We build your visibility where your future customers verify before signing up: the Reddit communities of finance, the top of Google and AI answers (ChatGPT, Perplexity). Trust, at scale.

🔥 Very limited spots

Your future customers are already asking for advice in these communities

r/fintechr/personalfinancer/investingr/CreditCardsr/Bankingr/eupersonalfinancer/stocksr/povertyfinance
The basics

What does a fintech marketing agency do differently?

A fintech marketing agency sells trust before it sells a product. Nobody wires money to a brand they discovered in an ad. They check who else uses it, what went wrong for those people, and whether support ever answered.

That checking happens on Reddit. r/fintech, r/personalfinance and r/entrepreneur carry the threads people read before opening an account. Google ranks those threads on comparison queries, and ChatGPT and Perplexity cite Reddit more than any other source when someone asks which provider to pick. A single thread about a frozen payout can cost more signups than a quarter of paid acquisition brings in.

Our job is to be in that conversation with real accounts and real answers, so your product lands on the shortlist instead of in a feed people scroll past.

The problem

In fintech, trust cannot be bought with ads

Sky-high CPCs, restrictions on financial products, comparison sites stuffed with affiliate deals: fintechs pay more every year for traffic that doubts them. Meanwhile, your future customers are asking Reddit who they can trust with their money, and AI engines answer using those discussions.

Traditional acquisition

The reality of paid in fintech

  • Finance CPCs among the most expensive on Google, climbing every year
  • Ad restrictions on financial products: certifications, limited formats
  • No ad convinces anyone to trust an unknown app with their money
  • Reviews and comparisons dominated by affiliate sites pushing their commissions
  • One unanswered negative thread can cost thousands of signups
  • Invisible in ChatGPT and Perplexity when people ask for the best app in your category
Our system

Reddit + GEO for fintech

The trust channel

  • Presence in the communities where your future customers ask for advice
  • Your threads at the top of Google for your category's comparison queries
  • Your brand cited by ChatGPT, Perplexity and Google AI Overviews
  • Peer recommendation: the number one trigger for trusting someone with money
  • Visibility that compounds: every thread keeps working for you for months
  • A CAC that goes down over time, while your competitors' keeps going up
Our method

Reddit: where people decide who to trust with their money

Your future customers are already on Reddit. They compare neobanks, ask which investing app to pick and share their experiences. Here the work starts with what your compliance team lets you say, not with a content calendar.

Step 1

Compliance scope first, map second

Under the FCA financial promotions regime, a Reddit comment praising a UK financial product is a financial promotion, and since February 2024 a firm needs approver permission to sign one off for a third party. So the perimeter gets fixed market by market, then the map opens: r/personalfinance kills solicitation by automod, while the real B2B ground sits in r/SaaS, r/smallbusiness and r/Entrepreneur.

Step 2

A pre-approved answer library

Your compliance team signs off a set of factual answers once: real transfer times, actual fees, how support behaves under pressure. After that our moderators pick from the library instead of drafting on the spot. No yield figures, no investment advice, ever.

Step 3

Disclosure where the market requires it

The SEC Marketing Rule allows testimonials for registered advisers only when compensation is disclosed, and FINRA Rule 2210 treats a representative's social posts as retail communication. That flips the anonymous account logic: on those markets we state the commercial link up front, and the threads still outrank the affiliate comparison sites.

Step 4

What AI answers about your trustworthiness

Nobody has written the reference answer to whether Reddit marketing is compliant for financial services. That gap is worth owning, because ChatGPT, Perplexity and Google AI Overviews build their answers out of these threads. It comes down to what an AI answer pulls from a Reddit thread before someone trusts a fintech app.

The result: trust that arrives before the signup

When your future customer lands on your site, they have already read what others think of you. An organic presence on Google (SEO), inside AI engines (GEO) and in the communities where people decide to trust you.

Industries

Every vertical of fintech

Each vertical has its own communities and queries. The common thread: the decision runs on trust, and trust runs on peers.

Neobanks & payments

Opening an account is an act of trust. We install your brand in the comparison threads your future customers read before picking their bank.

Investing & trading apps

Investor communities are among the most active on Reddit. It is where apps get compared, recommended and torn apart. Better be well positioned there.

B2B fintech

Invoicing, treasury, spend management: decision makers ask professional communities for feedback on tools before signing. We build your social proof there.

Lending & credit

The category with the deepest distrust, which makes real user feedback matter most. Reddit is the first place people check that a lender is legit.

Matéo Drouillard, founder of UpvotePartners
Founder

Matéo Drouillard

GEO pioneer · 30+ Reddit campaigns

On fintech accounts, Matéo made one rule non negotiable: nothing goes live before the client's compliance team has signed off an answer library. The opposite reflex, an anonymous account praising a financial product, is exactly what turns a comment into an unapproved financial promotion.

An engineer by training, he founded UpvotePartners while looking for high-trust inbound acquisition channels, and found the same pattern across iGaming operators, crypto protocols and security vendors.

LinkedIn
Pricing

Fintech marketing: a visibility target guaranteed by contract

While your competitors outbid each other on the same keywords, we install your brand in the discussions your future customers read before signing up, and in the AI answers they actually query.

Starting at

€3,000 /month

4-month minimum commitment

A visibility target tailored to your category and your markets, guaranteed by contract

  • A monthly target set together and written into the contract
  • Pro-rata refund if the target is not reached
  • An answer library signed off with your compliance team, then published from our accounts
  • Your threads at the top of Google, your brand cited by ChatGPT, Claude, Perplexity and Gemini
  • Monthly performance report and strategy call

🔥 Very limited spots. We only take a few clients at a time.

Still not sure Reddit works for fintech?

Click a button and ask the AIs directly whether Reddit is a good acquisition channel for a fintech company.

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Everything about fintech marketing.

Finance has some of the most expensive CPCs on Google, financial products face advertising restrictions (certifications, limited formats, mandatory disclaimers) and the comparison sites dominating the SERPs push whichever products pay them the best commissions. The result: an acquisition cost that climbs every year for traffic that converts poorly, because an ad has never convinced anyone to hand over their money.

Because it has become the verification reflex. Before opening an account or downloading an investing app, people search your brand followed by "review" or "Reddit" and read what real users say in communities like r/personalfinance or r/fintech. Those threads rank at the top of Google for your brand and category queries, and AI engines use them to recommend products. If the conversation does not mention you, or mentions you badly, you lose the customer before they ever visit your site.

Communications about financial products are regulated and we take that seriously. We make no return promises and give no investment advice: our job is to make your brand present and well positioned in existing discussions, with factual feedback about the product. Every campaign starts with a scoping session with your compliance team: target markets, allowed topics, limits to respect.

Yes, but not in the same communities. B2C plays out in the big personal finance and investing communities, where app recommendations circulate at scale. B2B plays out in professional communities (corporate finance, accounting, startups) where decision makers ask for feedback on tools before signing. In both cases the mechanics are the same: social proof, Google rankings and AI citations.

Trust-driven acquisition is hard to attribute by nature: a user reads a thread, searches your brand on Google three days later and attribution says "direct traffic". That is why, on top of Google rankings, AI citations and post engagement, we track the evolution of your branded search and your share of voice against competitors. You receive a detailed report every month, plus a strategy call.

The first posts go live within 31 days. The critical path is rarely the account warm-up, it is getting your compliance team to sign off the answer library. Threads then rank on Google within 4 to 8 weeks and the first AI citations usually land within 2 to 3 months. On a B2C product the signal shows up fast; on B2B fintech it follows your account cycle, which runs longer.

Our plans start at 3,000 EUR/month with a 4-month minimum commitment, because organic channels compound over time. The monthly target is set together, written into the contract, and you get a pro-rata refund if it is not reached. We always start with a free audit of your current visibility.