UpvotePartners
Fintech & financial services specialists

The fintech marketing agency built on Reddit

Nobody trusts an ad with their money. We build your visibility where your future customers verify before signing up: the Reddit communities of finance, the top of Google and AI answers (ChatGPT, Perplexity). Trust, at scale.

🔥 Very limited spots

Your future customers are already asking for advice in these communities

r/fintechr/personalfinancer/investingr/CreditCardsr/Bankingr/eupersonalfinancer/stocksr/povertyfinance
The problem

In fintech, trust cannot be bought with ads

Sky-high CPCs, restrictions on financial products, comparison sites stuffed with affiliate deals: fintechs pay more every year for traffic that doubts them. Meanwhile, your future customers are asking Reddit who they can trust with their money, and AI engines answer using those discussions.

Traditional acquisition

The reality of paid in fintech

  • Finance CPCs among the most expensive on Google, climbing every year
  • Ad restrictions on financial products: certifications, limited formats
  • No ad convinces anyone to trust an unknown app with their money
  • Reviews and comparisons dominated by affiliate sites pushing their commissions
  • One unanswered negative thread can cost thousands of signups
  • Invisible in ChatGPT and Perplexity when people ask for the best app in your category
Our system

Reddit + GEO for fintech

The trust channel

  • Presence in the communities where your future customers ask for advice
  • Your threads at the top of Google for your category's comparison queries
  • Your brand cited by ChatGPT, Perplexity and Google AI Overviews
  • Peer recommendation: the number one trigger for trusting someone with money
  • Visibility that compounds: every thread keeps working for you for months
  • A CAC that goes down over time, while your competitors' keeps going up
Our method

Reddit: where people decide who to trust with their money

Your future customers are already on Reddit. They compare neobanks, ask which investing app to pick and share their experiences. Our method turns those discussions into an acquisition machine.

Step 1

Mapping your communities

We identify the subreddits and queries where your future customers are already searching: app comparisons, recommendation requests, questions about your category.

Step 2

Authentic Reddit content

Our warmed-up accounts with real karma join the discussions and mention your brand naturally, respecting each community's rules.

Step 3

Google rankings

Google loves Reddit threads: they rank at the top of the results for your brand and category queries, above the affiliate comparison sites.

Step 4

AI citations (GEO)

ChatGPT, Perplexity and Google AI Overviews rely heavily on Reddit. Your brand enters their answers whenever someone asks which app to pick in your category.

The result: trust that arrives before the signup

When your future customer lands on your site, they have already read what others think of you. An organic presence on Google (SEO), inside AI engines (GEO) and in the communities where people decide to trust you.

Industries

Every vertical of fintech

Each vertical has its own communities and queries. The common thread: the decision runs on trust, and trust runs on peers.

Neobanks & payments

Opening an account is an act of trust. We install your brand in the comparison threads your future customers read before picking their bank.

Investing & trading apps

Investor communities are among the most active on Reddit. It is where apps get compared, recommended and torn apart. Better be well positioned there.

B2B fintech

Invoicing, treasury, spend management: decision makers ask professional communities for feedback on tools before signing. We build your social proof there.

Lending & credit

The category with the deepest distrust, which makes real user feedback matter most. Reddit is the first place people check that a lender is legit.

Matéo Drouillard, founder of UpvotePartners
Founder

Matéo Drouillard

GEO pioneer · 30+ Reddit campaigns

Matéo founded UpvotePartners after several years spent building his own projects.

While looking for high-trust inbound acquisition channels able to convert better than traditional ones, he became an early student of Reddit and the new AI-powered discovery surfaces.

Working with brands from the industries where classic advertising fails (iGaming, crypto, fintech), the conclusion became obvious: when trust is the product, Reddit and AI visibility become the first acquisition channel available.

An engineer by training, he combines a data-driven approach with constant monitoring of search engine and LLM research to understand how brands become visible in Google and AI answers.

LinkedIn
Pricing

Fintech marketing: a visibility target guaranteed by contract

While your competitors outbid each other on the same keywords, we install your brand in the discussions your future customers read before signing up, and in the AI answers they actually query.

Starting at

€3,000 /month

6-month minimum commitment

A visibility target tailored to your category and your markets, guaranteed by contract

  • A monthly target set together and written into the contract
  • Pro-rata refund if the target is not reached
  • Strategic posts and targeted comments published from our established accounts
  • Your threads at the top of Google, your brand cited by ChatGPT, Claude, Perplexity and Gemini
  • Monthly performance report and strategy call

🔥 Very limited spots. We only take a few clients at a time.

Guaranteed result

The monthly target is set together and written into the contract. If it is not reached by the end of the commitment, you get a pro-rata refund of the gap.

*subject to contract terms

Still not sure Reddit works for fintech?

Click a button and ask the AIs directly whether Reddit is a good acquisition channel for a fintech company.

Ask ChatGPT Claude Ask Claude Perplexity Ask Perplexity

Everything about fintech marketing.

Finance has some of the most expensive CPCs on Google, financial products face advertising restrictions (certifications, limited formats, mandatory disclaimers) and the comparison sites dominating the SERPs push whichever products pay them the best commissions. The result: an acquisition cost that climbs every year for traffic that converts poorly, because an ad has never convinced anyone to hand over their money.

Because it has become the verification reflex. Before opening an account or downloading an investing app, people search your brand followed by "review" or "Reddit" and read what real users say in communities like r/personalfinance or r/fintech. Those threads rank at the top of Google for your brand and category queries, and AI engines use them to recommend products. If the conversation does not mention you, or mentions you badly, you lose the customer before they ever visit your site.

Communications about financial products are regulated and we take that seriously. We make no return promises and give no investment advice: our job is to make your brand present and well positioned in existing discussions, with factual feedback about the product. Every campaign starts with a scoping session with your compliance team: target markets, allowed topics, limits to respect.

Yes, but not in the same communities. B2C plays out in the big personal finance and investing communities, where app recommendations circulate at scale. B2B plays out in professional communities (corporate finance, accounting, startups) where decision makers ask for feedback on tools before signing. In both cases the mechanics are the same: social proof, Google rankings and AI citations.

Trust-driven acquisition is hard to attribute by nature: a user reads a thread, searches your brand on Google three days later and attribution says "direct traffic". That is why, on top of Google rankings, AI citations and post engagement, we track the evolution of your branded search and your share of voice against competitors. You receive a detailed report every month, plus a strategy call.

The first posts go live within 21 days, after an account warm-up phase. The first threads rank on Google within 4 to 8 weeks, and the first AI citations usually appear within 2 to 3 months. Then the channel compounds: a thread published today keeps generating visibility for months.

Our plans start at 3,000 EUR/month with a 6-month minimum commitment, because organic channels compound over time. The monthly target is set together, written into the contract, and you get a pro-rata refund if it is not reached. We always start with a free audit of your current visibility.