UpvotePartners
Cybersecurity & B2B tech specialists

The cybersecurity marketing agency built on Reddit

Your buyers never click on ads. We build your visibility where CISOs, devs and sysadmins actually make up their minds: the Reddit communities of the security world, the top of Google and AI answers (ChatGPT, Perplexity). The social proof your ads cannot buy.

🔥 Very limited spots

Your buyers are already talking in these communities

r/cybersecurityr/netsecr/sysadminr/AskNetsecr/mspr/devsecopsr/infosecr/ITManagers
The problem

Cybersecurity is the industry where nobody believes ads

Widespread adblockers, professional distrust, inboxes flooded with vendor pitches: security companies spend fortunes on channels their audience has learned to ignore. Meanwhile, the shortlists are being built on Reddit and inside AI answers.

Traditional acquisition

The reality of paid in cybersecurity

  • An audience behind adblockers: your display and retargeting never even render
  • Buyers (CISOs, devs, sysadmins) trained to distrust any sales message
  • Cold email and LinkedIn saturated: dozens of vendors in every inbox
  • Some of the most expensive CPCs in B2B on cybersecurity keywords
  • Long sales cycles driven by social proof and peer reviews
  • Invisible in ChatGPT and Perplexity when a CISO asks for a shortlist
Our system

Reddit + GEO for cyber

The channel your audience actually listens to

  • Presence in the communities where your buyers ask for recommendations
  • Your threads ranking at the top of Google for your target queries
  • Your brand cited by ChatGPT, Perplexity and Google AI Overviews
  • Peer recommendation: the only message experts actually listen to
  • Visibility that compounds: every thread keeps working for you for months
  • First-mover advantage: almost no security vendor works this channel seriously
Our method

Reddit: where the security world makes up its mind

Your buyers are already on Reddit. They compare tools, ask for hands-on feedback and recommend solutions to each other. Our method turns those discussions into an acquisition machine.

Step 1

Mapping your communities

We identify the subreddits and queries where your future customers are already searching: tool comparisons, hands-on feedback, questions about your category.

Step 2

Authentic Reddit content

Our warmed-up accounts with real karma join the discussions and mention your brand naturally, respecting each community's rules.

Step 3

Google rankings

Google loves Reddit threads: they rank at the top of the results for your market's queries, above the vendor pages.

Step 4

AI citations (GEO)

ChatGPT, Perplexity and Google AI Overviews rely heavily on Reddit. Your brand enters their answers whenever someone asks for a shortlist in your category.

The result: credibility no ad budget can buy

No budget burned on ignored clicks. An organic presence on Google (SEO), inside AI engines (GEO) and in the communities where your buyers make their decisions.

Industries

Every vertical of cybersecurity

Each vertical has its own communities and queries. The reflex is the same everywhere: ask your peers before trusting a vendor.

Security SaaS vendors

EDR, SIEM, IAM, vulnerability management: your end users compare tools on Reddit. We build your brand preference there before the demo even happens.

Pentest & managed services

Pentest engagements and MSSPs are bought on trust. We put your name in the discussions where companies look for a provider and ask for feedback.

Cloud security & DevSecOps

Dev teams pick their tools among themselves, long before the RFP. Presence in the technical communities where those decisions actually happen.

VPN & consumer security

A market flooded with affiliate content where trust is rare. Community recommendations make the difference, on Reddit and in AI answers alike.

Matéo Drouillard, founder of UpvotePartners
Founder

Matéo Drouillard

GEO pioneer · 30+ Reddit campaigns

Matéo founded UpvotePartners after several years spent building his own projects.

While looking for high-trust inbound acquisition channels able to convert better than traditional ones, he became an early student of Reddit and the new AI-powered discovery surfaces.

Working with brands from the industries where classic advertising fails (iGaming, crypto, fintech, B2B tech), the conclusion became obvious: when ads stop working, Reddit and AI visibility become the first acquisition channel available.

An engineer by training, he combines a data-driven approach with constant monitoring of search engine and LLM research to understand how brands become visible in Google and AI answers.

LinkedIn
Pricing

Cybersecurity marketing: a visibility target guaranteed by contract

While your competitors flood inboxes, we install your brand in the discussions your buyers actually read, and in the AI answers they actually query.

Starting at

€3,000 /month

6-month minimum commitment

A visibility target tailored to your category and your markets, guaranteed by contract

  • A monthly target set together and written into the contract
  • Pro-rata refund if the target is not reached
  • Strategic posts and targeted comments published from our established accounts
  • Your threads at the top of Google, your brand cited by ChatGPT, Claude, Perplexity and Gemini
  • Monthly performance report and strategy call

🔥 Very limited spots. We only take a few clients at a time.

Guaranteed result

The monthly target is set together and written into the contract. If it is not reached by the end of the commitment, you get a pro-rata refund of the gap.

*subject to contract terms

Still not sure Reddit works for cyber?

Click a button and ask the AIs directly whether Reddit is a good marketing channel for a cybersecurity company.

Ask ChatGPT Claude Ask Claude Perplexity Ask Perplexity

Everything about cybersecurity marketing.

Because your audience is the most ad-resistant on the market. CISOs, developers and sysadmins browse with adblockers, receive dozens of vendor pitches every week and have learned to distrust any sales message. CPCs on cybersecurity keywords are among the most expensive in B2B, for clicks that convince nobody. In this industry, buying decisions are driven by social proof: peer reviews, comparison threads and, increasingly, AI answers.

Three organic levers work particularly well for cyber: Reddit (the communities where professionals ask for tool recommendations and share hands-on feedback), SEO through Reddit threads that rank at the top of Google for comparison queries, and GEO (getting cited by ChatGPT, Perplexity and other AIs when a CISO asks for a shortlist of tools). Our method combines all three: an authentic Reddit presence that feeds both Google and AI answers.

Yes, massively. r/cybersecurity, r/sysadmin, r/netsec and r/msp gather hundreds of thousands of professionals who compare tools, ask for opinions before buying and share their incident stories. It is one of the few places where conversations about security solutions are written by practitioners, not vendors. That is exactly why Google surfaces these threads and why AI engines use them to answer.

That is the real risk in this industry: cyber communities detect disguised marketing better than any other audience. Our approach is editorial and technical, not promotional. Our accounts have real history and karma, contribute concrete value to discussions and mention your solution when it is relevant in context. No spam, no bots, no ad-style posts: that is the difference between building credibility and burning your brand.

That is actually where the channel is strongest. A cyber purchase goes through months of research, comparisons and internal validation. During that whole phase, your future customer reads threads, asks for opinions and queries AI engines. Being present in those discussions means feeding consideration long before the first sales call. And unlike an ad campaign, a well-ranked thread keeps working for months.

The first posts go live within 21 days, after an account warm-up phase. The first threads rank on Google within 4 to 8 weeks, and the first AI citations usually appear within 2 to 3 months. Then the channel compounds: a thread published today keeps generating visibility for months.

We track: Google rankings of your Reddit threads, the number of times your brand is cited in AI answers (ChatGPT, Perplexity, Claude, Gemini), your share of voice against competitors, post engagement (upvotes, comments, traffic) and the leads generated. You receive a detailed performance report every month, plus a strategy call to adjust the plan.

Our plans start at 3,000 EUR/month with a 6-month minimum commitment, because organic channels compound over time. The monthly target is set together, written into the contract, and you get a pro-rata refund if it is not reached. We always start with a free audit of your current visibility.