UpvotePartners
Prediction markets & iGaming specialists

The prediction market marketing agency built on Reddit

Ads are closed and the category is too young for classic SEO. We build your visibility where the industry was born: the Reddit communities where every event becomes a thread, the top of Google and AI answers (ChatGPT, Perplexity).

🔥 Very limited spots

Your future users are already talking in these communities

r/PredictionMarketsr/Polymarketr/Kalshir/sportsbookr/sportsbettingr/CryptoMarketsr/wallstreetbets
The basics

What does prediction market marketing involve?

Prediction market marketing is growing a platform in a category advertising will not touch. Ad networks file prediction markets next to gambling, so paid acquisition is restricted in most jurisdictions before you have written a single campaign.

What is left is the community layer. Reddit carries the traders who compare liquidity, resolution rules and payout speed across platforms, and those threads rank on Google. AI engines quote them when someone asks which prediction market to use, because Reddit is their most cited source. These are small, technical audiences, and they read each other long before they read you.

Growth here comes from being present where traders compare platforms, not from buying impressions you are not allowed to buy. It is slower than paid traffic, and it is the only thing that compounds here.

The problem

An exploding category with no classic channel

Regulatory grey zone, ads nearly impossible, a category too young for classic SEO and giants capturing all the attention: prediction markets grow through communities or they do not grow. That is exactly our home turf.

Traditional acquisition

The reality for a prediction market

  • Treated as gambling by ad platforms: Google Ads and Meta Ads nearly impossible
  • A category too young: almost nobody searches "prediction market" yet
  • Polymarket and Kalshi monopolize the media attention and the SERPs
  • Overpriced sports betting affiliates and influencers, poorly suited to the product
  • A product that needs explaining: impossible to sell in a banner
  • Invisible in ChatGPT and Perplexity when people ask where to bet on an event
Our system

Reddit + GEO for prediction markets

The vertical's native channel

  • Presence in the communities where prediction bettors already live
  • Every news event becomes a visibility opportunity for your platform
  • Your threads ranking on Google and your brand cited by AI engines
  • A niche positioning next to the giants: "the best alternative for X"
  • Total first-mover advantage: the emerging vertical where everything is up for grabs
  • No dependency on an ad account that can vanish overnight
Our method

Reddit: where every event becomes a market

Your future users are already on Reddit. They debate odds, compare platforms and share their positions on every election, every game, every announcement. Almost never inside your own category's subs, and that is the starting point.

Step 1

Adjacent communities, not your own

r/PredictionMarkets, r/Polymarket and r/Kalshi are tiny. The audience sits in r/sportsbook, r/wallstreetbets, r/neoliberal, r/fivethirtyeight and r/Economics. We work the neighbours, never the home turf.

Step 2

Market data, published before the peak

These communities do not upvote a pitch, they upvote a number: an odds line, a gap against the polls, a liquidity move. The calendar is event driven, so we publish ahead of the election or the Fed decision, not after it.

Step 3

The SERP gets built during the event

Queries spike and collapse, the threads stay. That is what puts you on "where to bet on X" the following year, while the results page is still crowded with Polymarket and Kalshi news coverage.

Step 4

Becoming the source AI cites

Here the engines quote journalism and academic work, not agencies, and nobody has written the reference on how a prediction market acquires its users. The slot is open. What matters is how that conversation ends up quoted back by an AI answer.

The result: the reference in a category that has none yet

Your product's legal status can move mid campaign. Your threads do not. An organic presence on Google (SEO), inside AI engines (GEO) and in the communities that already bet, before your category has a playbook of its own.

Industries

Every type of prediction market

Each market type has its communities and its moments. The common thread: the event creates the discussion, and the discussion creates the user.

Generalist platforms

Polymarket or Kalshi style: every event is a market. We install your platform in the comparison discussions and AI answers where alternatives get searched for.

Sports markets

Betting communities are among the most active on Reddit. We position your product there as the credible alternative to classic sportsbooks.

Politics & news

Every election and every announcement triggers waves of discussions. We make your platform visible at the exact moment attention explodes.

Crypto & finance markets

On-chain markets live at the pace of crypto communities, a terrain we know well. See also our web3 marketing agency page.

Matéo Drouillard, founder of UpvotePartners
Founder

Matéo Drouillard

GEO pioneer · 30+ Reddit campaigns

On prediction markets, Matéo called it against the obvious: the category's own subs are far too small to work, so the effort goes into the betting and economics communities where the audience actually sits. Publishing runs on the event calendar too, because between the CFTC settlement that cut Polymarket off from US users and the event contracts now listed by retail brokers, the frame moves faster than a campaign does.

An engineer by training, he founded UpvotePartners while looking for high-trust inbound acquisition channels, and runs the same playbook on online gambling, financial services and cybersecurity.

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Pricing

Prediction market marketing: a visibility target guaranteed by contract

On a vertical this young, the threads you install now become tomorrow's references. We take the lead while it is still up for grabs.

Starting at

€3,000 /month

4-month minimum commitment

A visibility target tailored to your vertical and your markets, guaranteed by contract

  • A monthly target set together and written into the contract
  • Pro-rata refund if the target is not reached
  • Publishing timed on event peaks, with the market data that earns the upvotes
  • Your threads at the top of Google, your brand cited by ChatGPT, Claude, Perplexity and Gemini
  • Monthly performance report and strategy call

🔥 Very limited spots. We only take a few clients at a time.

Still not sure Reddit works for prediction markets?

Click a button and ask the AIs directly whether Reddit is a good marketing channel for a prediction market platform.

Ask ChatGPT Claude Ask Claude Perplexity Ask Perplexity

Everything about prediction market marketing.

The industry stacks three handicaps. It sits in a regulatory grey zone: depending on the jurisdiction, prediction markets are treated as gambling, so ads are nearly impossible. It is brand new: almost nobody searches your platform's name yet. And media attention is monopolized by giants like Polymarket and Kalshi. The only ground left is the one the industry was born on: communities.

On Reddit and X, massively. Communities like r/PredictionMarkets and r/Polymarket discuss the platforms, sports bettors on r/sportsbook compare odds, and crypto communities follow on-chain markets. The particularity of this vertical: every news event (an election, a game, a central bank decision) triggers waves of discussions where platforms get recommended. It is a permanent stream of visibility opportunities.

Not by fighting them head-on for brand awareness, but by owning the niches they leave open: a specific vertical (sports, crypto, local politics), a geographic market, a product angle. In comparison discussions and AI answers there is room for "the best alternative for X": that is exactly the kind of positioning a well-built Reddit presence installs, and that AI engines then repeat.

The status of prediction markets varies widely across jurisdictions, between regulated financial product and gambling. We only work with platforms that are compliant in their markets, and every campaign starts with a scoping of target jurisdictions. Our job is to grow communities and make your brand visible in discussions and AI answers, while respecting platform rules and the rules of your target markets.

The calendar is measured in events, not weeks. The first posts go live within 31 days, then every election, every Fed decision and every major final opens a window where attention spikes: that is when we publish, ahead of the peak rather than after it. Threads rank on Google within 4 to 8 weeks and AI citations land within 2 to 3 months. In a category with no established reference, those threads become the source Google and AI engines serve afterwards.

We track: Google rankings of your Reddit threads, the number of times your brand is cited in AI answers (ChatGPT, Perplexity, Claude, Gemini), your share of voice against competitors, post engagement (upvotes, comments, traffic) and the signups generated. You receive a detailed performance report every month, plus a strategy call.

Our plans start at 3,000 EUR/month with a 4-month minimum commitment, because organic channels compound over time. The monthly target is set together, written into the contract, and you get a pro-rata refund if it is not reached. We always start with a free audit of your current visibility.